FIFA+ Selects Magnite for Global Programmatic Expansion

In a strategic move to enhance its digital presence and monetization, FIFA+, the global digital platform for football content, has selected Magnite (NASDAQ: MGNI) as its global programmatic provider. This collaboration will power video and display advertising on FIFA+ across North America, EMEA, LATAM, and APAC, marking another significant step in FIFA+'s mission to revolutionize the football streaming experience for fans worldwide.



Magnite, the world's largest independent sell-side advertising company, will leverage its industry-leading product suite, including Magnite Streaming, SpringServe, and Magnite DV+, to monetize FIFA+'s content on a global scale. This multi-product approach will optimize ad delivery and targeting capabilities, providing a superior viewing experience to fans while maximizing revenue for FIFA+.



By implementing Magnite's full suite of products, FIFA+ can tap into premium programmatic advertising revenue streams while maintaining viewer experience quality. This multi-product approach suggests deeper integration and potentially higher revenue share compared to single-product implementations, creating multiple revenue taps running simultaneously.

Magnite's technology will help deliver advertising programmatically to all devices where FIFA+ is available for download, including mobile, desktop, and CTV. The inclusion of CTV capabilities is particularly noteworthy, as it's the fastest-growing segment in digital advertising with higher CPMs compared to traditional digital formats. This positions Magnite to capture increasing ad spend as brands shift budgets toward streaming platforms, enabling FIFA+ to reach a larger audience and generate more revenue through targeted, dynamic digital ads on CTV devices.



For Magnite, this deal represents a significant competitive advantage in the programmatic sports advertising market. Sports content commands premium advertising rates due to its live nature and engaged audience. FIFA's global football audience, particularly in emerging markets, provides Magnite with valuable inventory across diverse geographical regions and demographics. By leveraging FIFA+'s global reach, Magnite can capture increasing ad spend as brands shift budgets toward streaming platforms, especially the fast-growing CTV segment.

Sam Wilson, VP of Streaming Platform, EMEA at Magnite, expressed his enthusiasm about the collaboration: "FIFA+ is meeting the consumer demand for more accessible live sports content, and we're proud that they've chosen us to help unlock more opportunities for advertisers to reach highly engaged sports fans. We look forward to working closely with their teams across the globe and supporting their efforts to bring a superior digital experience to dedicated football fans."

In conclusion, FIFA+'s selection of Magnite as its global programmatic provider is a strategic move that will enhance the digital platform's monetization and viewer experience. By leveraging Magnite's industry-leading product suite and CTV capabilities, FIFA+ can tap into premium programmatic advertising revenue streams while maintaining viewer experience quality. This collaboration strengthens Magnite's position in the competitive ad-tech space, as it can now offer advertisers access to a vast, global sports audience through a single platform.