Festive Season Kicks Off: Amazon and Flipkart Set Sale Dates Ahead of GST Rate Cuts

Amazon India and Flipkart will begin their annual festive sales on September 23, a day after GST rate changes take effect. The sales will feature offers across categories, including home and furniture, electronics, appliances, mobiles, and more. Analysts expect sales to grow 30% YoY to Rs 1.2 lakh crore, surpassing earlier expectations. Amazon will unlock its sale 24 hours early for Prime members, while Flipkart will offer early access to its Plus and Black members.