Fast-Food Chains Reconsider Limited-Time Offers Amid Consumer Skepticism.

Fast-food chains, including McDonald's, are seeing diminishing returns from limited-time offers (LTOs), with consumers becoming more selective in their spending and seeking better value on a daily basis. Executives at Wendy's and Popeyes plan to focus less on LTOs and more on their core menus. Restaurant visits have grown modestly during LTOs, but the response has been muted compared to previous promotions.