Farmers Insurance Launches Full-Service Registered Investment Advisor

Farmers Insurance has launched Farmers Asset Management, LLC (FAM), a full-service registered investment advisor (RIA) to enhance its wealth management capabilities. FAM will offer clients a wide array of fee-based financial planning and investment services, alongside top annuity, risk mitigation, and insurance offerings through the Farmers brand. The RIA will work with Charles Schwab for custody and Orion for technology and investment platforms. This move aims to attract growth-oriented advisors and provide customers with a trusted avenue for investment advice and comprehensive services.