Farmer Bros shares surge 10.46% premarket on strategic tech and sustainability initiatives.

Farmer Bros. surged 10.46% in premarket trading following the announcement of strategic initiatives to enhance market presence through expanded distribution networks, sustainability-focused operations, and technology-driven supply chain optimizations. The company emphasized investments in eco-friendly sourcing, waste reduction, and advanced data analytics to improve operational efficiency, positioning itself competitively in the coffee and foodservice industry. These initiatives align with growing consumer demand for sustainable practices and operational agility, addressing both market challenges and opportunities. The move reflects confidence in the company’s ability to adapt to evolving trends while maintaining quality and service excellence.