fal Raises $125M in Series C Led by Meritech, with Salesforce Ventures, Shopify Ventures and Google AI Futures Fund Joining to Power the Next Decade of Generative Media

fal, an infrastructure platform for real-time generative media, has raised $125M in a Series C funding round led by Meritech, with participation from Salesforce Ventures, Shopify Ventures, and Google AI Futures Fund. The funding will power the next decade of generative media across image, video, audio, and 3D. The company now supports over 1 million developers and 100+ enterprise customers, including Quora, Canva, and Shopify, and serves billions of AI-generated assets each month.

SAN FRANCISCO, July 2, 2025 — fal, a leading infrastructure platform for real-time generative media, has raised $125 million in a Series C funding round. The round was led by Meritech, with participation from Salesforce Ventures, Shopify Ventures, and Google AI Futures Fund. This investment underscores the growing demand for generative AI capabilities in global commerce and enterprise platforms [1].

The funding will enable fal to expand its platform, which currently supports over 1 million developers and 100+ enterprise customers, including Quora, Canva, and Shopify. The company serves billions of AI-generated assets each month and has seen revenue growth of more than 50% in the last two months alone [1].

fal's platform allows customers to run any AI model—whether private, open-source, or commercial—through a single, easy integration. This serverless engine supports image, video, audio, and 3D content, ensuring high reliability, global performance, and zero DevOps overhead [1].

The company's vision for the next decade of generative media includes personalization at scale, creator-ready infrastructure, and real-time generation. These shifts aim to make content dynamically tailored to individuals, accessible to creatives and developers without technical barriers, and generated at runtime [1].

fal's CEO Burkay Gur emphasized the company's role in making generative media more accessible and efficient. "fal is the infrastructure making that shift possible—giving creative teams the tools to generate at the speed of imagination," he said [1].

The Series C funding round brings fal's total funding to $197 million, valuing the company at $1.5 billion [2].

References:
[1] https://www.businesswire.com/news/home/20250731234742/en/fal-Raises-%24125M-in-Series-C-Led-by-Meritech-with-Salesforce-Ventures-Shopify-Ventures-and-Google-AI-Futures-Fund-Joining-to-Power-the-Next-Decade-of-Generative-Media
[2] https://www.reuters.com/business/ai-infrastructure-company-fal-raises-125-million-valuing-company-15-billion-2025-07-31/