EV Daily | Tesla's Model Y Refresh & BYD's Affordable Yuan Up Signal Shifts in EV Market Strategies

【Tesla】

The Tesla Model Y Performance prototype, featuring the Juniper design refresh, was spotted in California, signaling its upcoming US launch. Previous sales priced it at $51,500, and the refreshed version is expected to bring enhancements. Additionally, Tesla's Robotaxi service in the Bay Area operates as a ride-hailing service with human drivers, lacking the permits for full autonomous operation. Tesla's misleading presentation contrasts with Waymo's autonomous services, highlighting a gap in Tesla's autonomous driving claims, especially since Tesla has not applied for necessary permits in California.

【BYD】

BYD launched a more affordable Yuan Up "Pilot" EV edition, starting at under $10,500. It features a 32 kWh BYD Blade battery with a 301 km range. The lower cost excludes the "God's Eye" driving system, seen in higher Yuan series trims, which include more autonomy. Despite sales decline in the past months, this move could indicate a shift in BYD's strategy. The Yuan Up is sold as the Atto 2 in overseas markets. Also, BYD launched the Sealion 06 EV, starting at 139,800 yuan ($21,000).

【Others】

Toyota plans to launch the Highlander EV in the US by mid-2027, consolidating production in Kentucky. The Highlander EV will be a three-row SUV, alongside other electric models. Hyundai has secured a tariff deal with the US, lowering costs, and continues to expand its market presence with a $7.6 billion investment in Georgia for EV production. Hyundai's new IONIQ models, including the IONIQ 5 and IONIQ 9, benefit from the $7,500 tax credit. Zero Motorcycles has begun deliveries of its affordable X Line models, the Zero XE and XB, aimed at off-road riders. These models, developed with Zongshen, are the most budget-friendly in Zero's lineup, priced at $4,395 and $6,495, respectively. Subaru may introduce an electric BRZ, dependent on the success of its new EV models like the Uncharted and Solterra SUV. Nissan launched its Energy Marketplace alongside the new Nissan LEAF, offering up to 303 miles range, positioning itself for a revamp in North America with several upcoming EV models.