EV Daily | Tesla Megapack Chargers Address Demand; NIO's Firefly Targets Compact EV Market

【Tesla】

Tesla has deployed a small fleet of 'Megapack Chargers,' which are trailers fitted with Megapacks powering Supercharger stalls. These mobile charging units address capacity issues at busy Supercharger stations during high-traffic times like holidays. The company is also involved in lobbying activities for EV incentives in various regions, highlighting the contrast between its actions in the US and other markets like the UK.

【BYD】

BYD continues to dominate the auto market, achieving record sales of over 500,000 vehicles in November for a second consecutive month. It is significantly impacting Japanese automakers' market shares in China and other regions like Thailand and Singapore. In response, Toyota plans to build a new EV plant in China to compete against BYD and other Chinese automakers.

【NIO】

NIO officially launched its new Firefly sub-brand and flagship BEV model at NIO Day 2024, targeting compact competitors like MINI and Smart. The Firefly BEV is expected to launch in China with plans for European sales. Additionally, NIO introduced the ET9 sedan, aiming at the luxury segment with advanced features and competitive pricing.

【Others】

Honda and Nissan have officially signed a memorandum for an EV merger, forming a joint holding company that involves Mitsubishi. This partnership aims to bolster their competitiveness against emerging Chinese EV players.
Hyundai offers a free NACS adapter for its EV models to facilitate charging at Tesla Superchargers. Its IONIQ 5 and other models are equipped with new features and competitive pricing to attract more buyers as the market shifts towards electrification.
Toyota is reportedly rebranding its bZ4X electric SUV after a challenging market debut, with plans for a new name by 2026. The company also launched the affordable bZ3X electric SUV in China.
Dodge is offering significant discounts on the 2025 Charger Daytona EV through a cash coupon program, aiming to boost sales before its official market release.
Jeep's new luxury electric Wagoneer S SUV, built for rugged performance, is part of its first marketing campaign, showcasing its off-road capability without compromising luxury.
Geely's Radar Auto launched the affordable King Kong EV pickup in China, priced under $14,000, offering multiple battery options and RWD/AWD variants to attract budget-conscious buyers.