EV Daily | Tesla Faces Challenges in Europe; BYD, XPeng, and Others Expand Global EV Presence

【Tesla】

Tesla is facing significant brand damage in Europe, primarily due to CEO Elon Musk's political involvement. This has led to corporate fleets like Tscherning returning their Tesla vehicles and opting for European alternatives, as well as individual owners selling their cars. The situation may result in major layoffs and store closures for Tesla in Europe. In addition, Tesla is experiencing a talent exodus, with several key engineers and executives leaving for companies like Redwood Materials. This ongoing trend reflects the challenges Tesla faces amid corporate instability and leadership controversy.

【BYD】

BYD is expanding its market presence both in China and overseas regions such as Southeast Asia. The company recently sold over 10,000 Qin L EVs in its first week of launch, priced competitively at 119,800 yuan. Additionally, BYD is working on its first kei car for the Japanese market, a mini EV expected to feature a 20 kWh battery and cost advantage through its in-house Blade LFP batteries. This move aligns with BYD's strategy to target affordable and compact vehicle segments, posing a significant threat to established Japanese brands.

【Xpeng】

XPeng has unveiled its next-generation P7 sedan, marking a significant design overhaul of its flagship model. The new P7 is a product of extensive development and embodies XPeng's evolving design philosophy. The vehicle is expected to feature advanced BEV technology combined with AI and luxury, though specific details remain under wraps. XPeng plans to expand globally, aiming to be present in over 60 countries by the end of 2025, with new model launches slated nearly every quarter.

【Others】

Multiple brands are making strides in the electric vehicle market. Nissan's N7 EV, launched in China, received over 10,000 orders within 18 days, showcasing its potential in the competitive market with its affordable pricing and smart features. Meanwhile, Hyundai is offering compelling deals on its IONIQ 9 and IONIQ 5 EVs, providing significant savings and updated features. Ram is delaying its 1500 REV electric pickup and PHEV models, citing quality validation. Toyota's new bZ Woodland EV offers enhanced off-road capabilities, expected to launch in 2026 at a higher price point. The Arc Coast electric boat, priced lower than its predecessors, is set for a 2026 release, while Archer Aviation will deploy eVTOLs for the 2028 LA Olympics, marking advancements in electric air mobility. Royal Enfield is prioritizing practicality with its upcoming electric motorcycles, aligning with their brand ethos of blending classic design with modern technology. These developments highlight the diverse advancements across the EV sector.