EV Daily | Tesla's Brand Loyalty Drops Amid Autopilot Legal Battle; BMW's iX3 Sets New EV Standards

【Tesla】

Tesla faced legal challenges over a wrongful death case involving its Autopilot system. A court found Tesla partly responsible for withholding crash data that could have informed the case. This data, uploaded soon after the crash, was initially withheld from authorities and plaintiffs, leading to a prolonged legal battle. Tesla eventually admitted the existence of the data following forensic evidence, revealing Autopilot's failure to disengage in a restricted zone, contributing to the crash. The case highlighted Tesla's misleading tactics and the necessity for enhanced system safeguards. Tesla's brand loyalty has declined significantly, attributed to CEO Elon Musk's controversial political engagements. Customer loyalty fell from 73% to 49.9%, affecting Tesla's sales, which have been dropping amid rising global EV markets. Despite this decline, Tesla's board rewarded Musk with a $26 billion compensation package, raising concerns about his influence over the company.

【Others】

BMW is introducing its new electric lineup, dubbed "Neue Klasse," with the iX3 leading the charge. The iX3 will feature impressive range and charging capabilities, boasting a 497-mile range and 400 kW fast-charging. BMW claims the iX3 will redefine industry benchmarks with its advanced tech and efficiency, backed by new cylindrical battery cells that offer 20% more efficiency. Hyundai plans to expand its Elexio SUV to overseas markets, including Australia. The Elexio, developed through a joint venture in China, offers a 435-mile range on Hyundai's E-GMP platform. Hyundai is also exploring launching the more affordable IONIQ 2 in Australia, aiming to boost its EV market presence. Amazon is now offering new and used Hyundai vehicles, including EVs like the IONIQ 5, via its platform. This service allows customers to view, compare, and shop for Hyundai vehicles with transparent pricing and financing options, albeit currently limited to certain regions. Costco's EV Marketplace is celebrating its six-month milestone by offering deals on Volvo EVs for its members. The discounts apply to models like the Volvo EX90, EX40, and EX30, along with several GM EVs, providing incentives for Costco members to transition to electric vehicles. Segway has unveiled its Xafari electric bike in a new Crimson Red color, enhancing the bike's appeal without compromising its comfort and connectivity features. The Xafari offers impressive tech and performance, with a 750W motor, smart display, and navigation tools.