European Stocks Surge as Adidas Boosts DAX to Record High

European stocks extended their gains on Monday, with the DAX index hitting a record high, buoyed by a strong performance from Adidas. The German sportswear giant's shares surged 5.3% to €168.38, approaching the previous high of €172.44 reached in May 2022. This rally was driven by an upgrade to "Outperform" by analyst firm Bernstein, which noted that Adidas is "getting its brand back on track" after a challenging 2022.



The upbeat mood in markets came despite U.S. President Donald Trump pledging to hit the European Union with fresh levies and discussing a 10% tariff on goods from China on February 1. Investors seemed unfazed by these geopolitical tensions, focusing instead on the positive developments in the European stock market.

Adidas' strong performance is a testament to the company's strategic focus on brand recovery and market expansion, particularly in the U.S. The company's T-toe design features and the purging of Yeezy product inventories have attracted interest, while Lionel Messi's move to the U.S. Major League Soccer league is expected to strengthen Adidas' U.S. market share. These initiatives, coupled with promising preliminary results for the third quarter of 2024, have contributed to Adidas' impressive run.



The macroeconomic landscape in Europe shows signs of improvement, with economic activity gradually rebounding and central banks successfully tempering inflation. However, uncertainties and tail risks remain, as the region is vulnerable to potential downturns in the global economy due to geopolitical tensions, concerns about economic growth in the U.S., and downside risks from property sector adjustments in the Chinese economy. These factors could disrupt supply chains, impede global trade developments, and have overarching impacts on EU/EEA banks.

In conclusion, European stocks, led by Adidas, have extended their gains, with the DAX index hitting a record high. Adidas' strategic focus on brand recovery and market expansion, particularly in the U.S., has contributed to its strong performance. While geopolitical tensions and uncertainties persist, investors remain optimistic about the European stock market's prospects. As always, it is essential to stay informed and make well-researched investment decisions to capitalize on opportunities in the ever-evolving market landscape.