European Space Titans Join Forces to Challenge Starlink

In the rapidly evolving world of space broadband, Europe's leading aerospace companies are rallying to counter Elon Musk's Starlink dominance. Airbus, Thales, and Leonardo have joined forces to create "Project Bromo," a new European satellite venture aimed at taking on the American behemoth. This strategic alliance, modeled after missile maker MBDA, seeks to leverage the combined strengths of the three space titans to challenge Starlink's market supremacy.

The European space industry, long dependent on foreign rockets for access to space, is now seeking to assert its independence and competitiveness. The launch of Arianespace's last Ariane 5 rocket in July 2023 marked a turning point, signaling the need for a united European front in the space broadband arena. Project Bromo is Europe's response to this challenge, aiming to create a European champion in the satellite sector.

The MBDA model, which allows Airbus, Thales, and Leonardo to combine their satellite assets under a single entity, enables Project Bromo to achieve economies of scale and cost efficiency. By sharing R&D costs and streamlining operations, the venture can reduce expenses and improve competitiveness, mirroring the success of the MBDA model in the defense sector.

To enhance its competitive edge, Project Bromo could consider strategic alliances or mergers with other space companies. AST SpaceMobile, for instance, is a promising start-up focused on mobile satellite technology, which could complement the European venture's offerings and further challenge Starlink's dominance.



The new European satellite venture also plans to leverage existing European space infrastructure, such as launch sites and manufacturing facilities, to ensure operational efficiency. By utilizing Arianespace's Kourou facility and the manufacturing capabilities of Airbus, Thales, and other European aerospace giants, Project Bromo can streamline its operations and reduce costs.

To support the growth and global competitiveness of Project Bromo, the European Union can provide regulatory changes and incentives. Streamlining launch regulations, offering tax incentives for R&D expenditures, and fostering international cooperation can all contribute to the venture's success.

The European space industry is set for an exciting chapter as Project Bromo takes shape. With the combined strengths of Airbus, Thales, and Leonardo, the new satellite venture is well-positioned to challenge Starlink's dominance and usher in a new era of innovation and competition in the space broadband market. As an investor, keeping a close eye on Project Bromo's progress and its potential impact on the space industry is crucial.