Euromonitor Reveals Top Global Shoe Brands in New Report, with Puma and On AG Taking the Fifth Spot

Euromonitor's 2026 report on global footwear brands reveals that Nike, Adidas, Skechers, and New Balance hold the top four spots for both the US and the world. Puma occupies the fifth spot globally, while On AG takes the fifth spot in the US ranking. The report suggests that both On and Hoka brands have grown through performance-led and community-driven narratives, targeting athletes and later widening their appeal.