ETHZilla Rebrands to Forum, Shifts Focus to Real-World Asset Tokenization

ETHZilla has rebranded to Forum, shifting its focus to real-world asset (RWA) tokenization. The company's new strategy involves aggregating, structuring, and tokenizing high-quality, income-generating assets. Forum's pivot reframes value from an ETH digital asset treasury model to income derived from securitized, on-chain RWAs. The rebrand has led to a stock pop, a partnership with Zippy to tokenize manufactured home loans, and multiple ETH sales disclosures. Forum's execution roadmap for its RWA strategy includes tokenized home loans and manufactured housing exposure, with a focus on institutional-grade origination, servicing, and data pipelines.