ETHZilla Abandons Crypto Treasury Strategy, Rebrands as Forum Markets Amid 96% Stock Crash

ETHZilla, a firm with an ETH-based treasury strategy, has abandoned its approach after a 96% crash in its stock price. The company will rebrand as Forum Markets and shift to tokenized real-world assets. The failure of the ETH treasury model is attributed to its instability in downturns and reliance on a single asset, which made it vulnerable to concentrated volatility.