Ethereum News Today: Binance Lists Treehouse (TREE) July 29, 2025, with $750K Staking Rewards and Airdrops to Boost Ecosystem Engagement

Binance Alpha has confirmed the listing of Treehouse (TREE) on July 29, 2025, as part of its ongoing expansion of token offerings. The exchange has outlined a structured rollout of incentives, including staking programs, airdrop distributions, and exclusive initiatives tied to Binance Alpha Points. Eligible users will gain access to TREE through these mechanisms, with specific details such as staking requirements and airdrop eligibility outlined in the official announcement. The listing is accompanied by a multi-stage event involving the staking of ETH in the Simple Yield Treehouse ETH pool, allocating $750,000 equivalent in TREE rewards for participants from July 22 to July 29, 2025. Staking requires the use of Binance’s non-custodial backup wallet, underscoring the platform’s emphasis on self-custody solutions [1]. Airdrop allocations will become claimable via Binance Alpha Points once trading commences on July 29, though further details remain pending [2].

A dedicated Treehouse (TREE) Booster Program has been introduced for Binance Wallet users, aligning with the exchange’s broader strategy to drive adoption of its native wallet and Alpha Points system. While the program’s exact structure is unspecified, it reflects Binance’s historical use of gamified incentives to enhance platform engagement [3]. The coordinated timing of the listing with promotional staking events suggests a strategic effort to maximize user participation and liquidity. By layering incentives—airdrop distributions and staking rewards—Binance aims to appeal to both retail and institutional investors. However, the reliance on internal tools such as Alpha Points and the non-custodial wallet indicates a focus on reinforcing its ecosystem rather than integrating third-party systems, a pattern observed in prior token listings [4].

The absence of third-party commentary or independent analyst forecasts in the provided sources limits broader market insights. Nonetheless, the structured incentive rollout demonstrates Binance’s capacity to execute complex token launches while maintaining user engagement. The success of the listing may hinge on early trading volume and continued adoption of associated tools, including the Treehouse ETH staking pool and the Booster Program. Binance’s alignment with Treehouse, a project emphasizing decentralized infrastructure and community governance, further underscores its commitment to fostering projects that align with its ecosystem goals.

Source: [1] [Use-d's Profile | Binance Square] [https://www.binance.com/en/square/profile/square-creator-68a607345]

[2] [E7%A9%BA%E6%8A%95%E5%88%86%E4%BA%AB] [https://www.binance.com/bn/square/hashtag/%E7%A9%BA%E6%8A%95%E5%88%86%E4%BA%AB]

[3] [ibO (@classicalism) / X] [https://x.com/classicalism?lang=en]

[4] [Binance Announcement's Profile | Binance Square] [https://www.binance.com/en/square/profile/binance_announcement]