Ethereum News Today: Binance Alpha Launches Treehouse Airdrop Boosting DeFi Ecosystem with 750,000 TREE Tokens on July 29

Binance Alpha is set to launch the Treehouse (TREE) airdrop on July 29, 2025, enabling eligible users to claim tokens by staking a minimum of 0.03 ETH through Binance’s keyless wallet. The initiative, announced via the exchange’s official channels, is part of a broader strategy to expand its decentralized finance (DeFi) ecosystem by integrating early-stage blockchain projects. Users must meet Alpha Points thresholds—reports suggest a minimum of 61 points—to qualify for the airdrop, which allocates 750,000 TREE tokens [1]. A dedicated "Treehouse Airdrop Checker" tool, launched on July 19, allows participants to verify eligibility and monitor distribution [2].

The airdrop complements Binance Alpha’s recent listing of TREE for trading on the same date, further solidifying its role as a launchpad for emerging protocols. By tying token allocations to platform engagement metrics like Alpha Points and staking activity, Binance incentivizes long-term user participation while expanding its data pool for tailoring future offerings. This approach mirrors past successes, such as the DePHY airdrop, where over 50% of participants transitioned to the main spot market post-launch [3].

Treehouse, a blockchain-based platform for community-driven initiatives, currently has no market cap or circulating supply. Its fully diluted market cap stands at $42.08 million, with a price of $0.34 per token as of July 25, 2025. The project’s 24-hour price dip of 2.29% contrasts with an 8.02% monthly gain, reflecting early-stage volatility [1]. Analysts note that Binance’s integration of Treehouse and similar protocols could enhance liquidity and interest in DeFi, particularly in markets with limited regulatory oversight [4].

The absence of region-specific eligibility criteria aligns with Binance’s global compliance framework, emphasizing its focus on international user engagement. While no projections for TREE’s long-term value or market impact were outlined in the announcements, the airdrop underscores Binance Alpha’s role in bridging decentralized projects with broader adoption. The platform’s existing campaigns, such as the Bitlayer Booster event, also leverage Alpha Points to drive interaction, highlighting a consistent strategy of rewarding active users [5].

Source:

[1] [Binance Square Post 1](https://www.binance.com/en/square/post/27409479310449)

[2] [AInvest News](https://www.ainvest.com/news/ethereum-news-today-binance-alpha-treehouse-tree-airdrop-july-29-2025-20m-tokens-eth-stakers-keyless-wallet-2507/)

[3] [ChainCatcher Article](https://www.chaincatcher.com/en/article/2193276)

[4] [PANews Report](https://www.panewslab.com/en/articles/pod9gybe)

[5] [AInvest Article](https://www.ainvest.com/news/ethereum-news-today-binance-alpha-launches-750k-tree-airdrop-staking-alpha-points-boost-engagement-2507/)

[6] [Coin Article](https://www.coingabbar.com/en/crypto-currency-news/binance-alpha-features-treehouse-airdrop-key-launch-details?srsltid=AfmBOoo5cwXZIm61bDfbkL1ObsRc3RgjYEzbcb911DSme9u0Uxrnt8lL)