Estée Lauder Surges 2.47% on JPMorgan Upgrade as Trading Volume Soars 57.6% to Rank 213th in Market Activity

On July 30, 2025, The Estée Lauder Companies Inc. (EL) closed at $93.66, gaining 2.47% with a trading volume of $542.63 million, up 57.6% from the previous day and ranking 213th in market activity. Analyst activity intensified as JPMorgan upgraded the stock to "Overweight" with a price target raised to $101 from $62, citing strong performance during the recent "6.18" shopping festival and improved online sales. Morgan Stanley similarly placed EL on its "Positive Catalyst Watch," anticipating strong Q4 earnings on August 20.

Strategic initiatives and market dynamics further bolstered investor sentiment. The company launched a new Patreon newsletter, "Laundry Service," rebranding its market insights. Industry trends highlighted expanding opportunities in cannabis cosmetics, projected to grow from $5.48 billion in 2024 to $22.43 billion by 2029. Additionally, EL’s partnership with Google Cloud to leverage generative AI for enhancing online consumer experiences underscored its digital transformation efforts.

Holding a price target range of $134.32–$157.29 by mid-October, the stock faces technical support levels at $88.58 and $80.09. A strategy of buying the top 500 high-volume stocks daily and holding for one day outperformed benchmarks from 2022 to July 2025, delivering a 166.71% return, 137.53% excess return, and 31.89% compound annual growth rate (CAGR). This suggests high-volume trading strategies may capture significant momentum in volatile markets.