Estée Lauder Appoints Aude Gandon as Chief Digital & Marketing Officer
PorAinvest
miércoles, 16 de julio de 2025, 6:47 am ET2 min de lectura
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Gandon brings a unique blend of visionary leadership, digital expertise, and creative acumen. Prior to joining The Estée Lauder Companies, she served as Global Chief Marketing Officer at Nestlé, leading the company’s digital transformation across 188 markets and over 2,000 brands. She also held leadership roles at Google, including Global Managing Director for Platform & Ecosystems, where she led integrated brand and creative strategies across five continents. Her earlier career includes senior roles in global advertising agencies such as Publicis Worldwide, McCann, and Leo Burnett, working with world-class beauty and luxury clients including L’Oréal, P&G Beauty, and LVMH [1].
In her new role at The Estée Lauder Companies, Gandon will lead the company’s precision marketing, creative operations, consumer and category insights, regional store design and visual merchandising, omnichannel media strategy, and global consumer care. She will also oversee global digital commerce and partner closely with regional leadership to accelerate online performance. This broad remit positions Gandon to elevate the consumer journey at every touchpoint, driving and amplifying brand equity through creativity, precision, and performance [1].
“I am thrilled to join The Estée Lauder Companies, a company with an unparalleled portfolio of powerful brands and a strong heritage of innovation," said Aude Gandon. "As consumer behaviors continue to evolve, the opportunity to lead the digital and marketing transformation for a premier prestige beauty company is incredibly exciting. I look forward to partnering with the talented teams there to enhance our digital capabilities, deepen consumer connections, and drive growth across brands and channels” [1].
Gandon has previously served on the Board of Directors for CAPSUM and is currently a board member of the World Federation of Advertisers, where she represents Europe and is chair of the Global CMO Committee. She also serves on the Amazon Ad Council and Meta Client Council [1].
The appointment of Gandon reflects The Estée Lauder Companies' commitment to evolving its consumer-centric approach and strengthening marketing as a commercial growth engine. With Gandon's extensive experience in digital transformation and marketing strategy, the company aims to build stronger consumer connections and drive growth across brands and channels [1].
References:
[1] https://www.elcompanies.com/en/news-and-media/newsroom/press-releases/2025/07-16-2025-114507070
The Estée Lauder Companies have appointed Aude Gandon as Chief Digital & Marketing Officer, effective August 1, 2025. Gandon will lead the transformation of the company's digital, marketing, and media ecosystem, shaping end-to-end strategies across its powerful brand portfolio and overseeing global digital commerce. She will report directly to Stéphane de La Faverie, President and CEO, and will join the company's Executive Team.
The Estée Lauder Companies Inc. (NYSE: EL) has announced the appointment of Aude Gandon as Chief Digital & Marketing Officer (CDMO), effective August 1, 2025. Gandon will lead the transformation of the company’s digital, marketing, and media ecosystem, shaping end-to-end strategies across its powerful brand portfolio and overseeing global digital commerce. She will report directly to Stéphane de La Faverie, President and CEO, and will join the company's Executive Team [1].Gandon brings a unique blend of visionary leadership, digital expertise, and creative acumen. Prior to joining The Estée Lauder Companies, she served as Global Chief Marketing Officer at Nestlé, leading the company’s digital transformation across 188 markets and over 2,000 brands. She also held leadership roles at Google, including Global Managing Director for Platform & Ecosystems, where she led integrated brand and creative strategies across five continents. Her earlier career includes senior roles in global advertising agencies such as Publicis Worldwide, McCann, and Leo Burnett, working with world-class beauty and luxury clients including L’Oréal, P&G Beauty, and LVMH [1].
In her new role at The Estée Lauder Companies, Gandon will lead the company’s precision marketing, creative operations, consumer and category insights, regional store design and visual merchandising, omnichannel media strategy, and global consumer care. She will also oversee global digital commerce and partner closely with regional leadership to accelerate online performance. This broad remit positions Gandon to elevate the consumer journey at every touchpoint, driving and amplifying brand equity through creativity, precision, and performance [1].
“I am thrilled to join The Estée Lauder Companies, a company with an unparalleled portfolio of powerful brands and a strong heritage of innovation," said Aude Gandon. "As consumer behaviors continue to evolve, the opportunity to lead the digital and marketing transformation for a premier prestige beauty company is incredibly exciting. I look forward to partnering with the talented teams there to enhance our digital capabilities, deepen consumer connections, and drive growth across brands and channels” [1].
Gandon has previously served on the Board of Directors for CAPSUM and is currently a board member of the World Federation of Advertisers, where she represents Europe and is chair of the Global CMO Committee. She also serves on the Amazon Ad Council and Meta Client Council [1].
The appointment of Gandon reflects The Estée Lauder Companies' commitment to evolving its consumer-centric approach and strengthening marketing as a commercial growth engine. With Gandon's extensive experience in digital transformation and marketing strategy, the company aims to build stronger consumer connections and drive growth across brands and channels [1].
References:
[1] https://www.elcompanies.com/en/news-and-media/newsroom/press-releases/2025/07-16-2025-114507070

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