Estée Lauder's AI-Powered Scent Advisor: A Digital Luxury Beauty Advantage

Estée Lauder has launched the Jo Malone London Scent Advisor, an AI-powered tool that uses Google's Gemini and Vertex AI to replicate in-store fragrance consultation online. This initiative supports the company's push into digital personalization and luxury fragrance growth. The launch comes after Estée Lauder opened its Fragrance Atelier in Paris and highlights the company's efforts to pair data-driven personalization with luxury fragrance to strengthen its position in online and experiential beauty.