Escalade Q2 sales down 13.1% YoY to $54.3mln, net income $1.8mln.

• Escalade Q2 2025 net sales $54.3mln, down 13.1% YoY • Gross margin 24.7% of net sales, up from 24.2% YoY • Operating income $2.6mln, down from $4.5mln YoY • Net income $1.8mln, down from $2.8mln YoY • EBITDA $3.9mln, down from $5.8mln YoY • Net debt to trailing twelve-months EBITDA ratio 0.5x, down from 1.7x YoY

Cadillac CT5 sales demonstrated resilience in the second quarter of 2025, despite a challenging market environment. According to GM Authority, CT5 deliveries increased in both the United States and Canada, with notable growth in the U.S. market [1].

In the United States, CT5 sales rose by approximately 9 percent to 4,187 units in Q2 2025, compared to 3,841 units in Q2 2024. This represents a significant improvement, particularly considering the broader segment contraction of 21 percent [1]. The first half of 2025 saw a 19 percent increase in CT5 sales to 8,168 units, underscoring the model's continued popularity.

In Canada, CT5 sales remained relatively stable, with deliveries totaling 256 units in Q2 2025, a mere 0.39 percent increase over the same period last year. However, over the first six months of 2025, CT5 sales in Canada increased by 15 percent to 465 units [1].

The CT5's performance was notable given the broader segment trends. The BMW 4 Series and 3 Series led the pack, with the 4 Series posting a 4 percent increase in sales to 11,492 units and the 3 Series seeing a 17 percent swell to 6,725 deliveries. However, the Mercedes-Benz C-Class experienced a significant 34 percent drop in sales to 6,213 units [1].

Despite these trends, the CT5 held its own, ranking fifth among 14 models in its segment during Q2 2025. It was one of just four models in the green, showcasing its ability to grow in a contracting market [1].

The CT5's segment share increased to nine percent, up two percentage points year-over-year, indicating a growing presence in the luxury sedan market. This growth was particularly impressive given the broader segment's decline, highlighting the CT5's strong market positioning.

Looking ahead, the CT5's continued success is expected, with a 2026 model year refresh set to introduce additional features and updates. The CT5's resilience in Q2 2025 suggests that it remains a strong contender in the luxury sedan market, poised for continued growth despite broader market challenges.

References:
[1] https://gmauthority.com/blog/2025/07/cadillac-ct5-sales-numbers-figures-results-second-quarter-2025-q2/