Equifax's AI Fraud Suite and Verified Data: A Bull Case for EFX?

Equifax has launched a suite of new products to help lenders and auto dealers detect fraud and use verified employment and income data. This push into AI-powered fraud detection and verified income data reshapes Equifax's investment narrative for long-term investors, reinforcing its position as a data, verification, and fraud-risk utility embedded in everyday lending decisions. The new offerings look incrementally positive but not yet thesis-changing, while debt levels and execution risk around AI and sensitive data remain front of mind.