Epic Pass 2025/26: Unbeatable Value, Expanded Access to Verbier 4 Vallées

The 2025/26 Epic Pass has just been launched, and it's bringing the lowest prices of the year, starting at $1,051 for adults and $537 for children. This strategic pricing decision by Vail Resorts is designed to attract a larger number of pass holders and increase predictability in revenue. But what makes this year's Epic Pass even more enticing is the expanded access to Verbier 4 Vallées in Switzerland.

The Epic Pass offers unparalleled flexibility and value for money, with unlimited access to 42 owned and operated mountain resorts. This multi-resort access model encourages customer loyalty and retention, as pass holders are more likely to stick with the Epic Pass ecosystem rather than purchasing individual lift tickets for each visit. Vail Resorts employs various strategies to maintain this competitive advantage, such as buddy ticket and friend pass incentives, exclusive pass holder benefits, and continuous expansion of access to new resorts and destinations.



The expanded access to Verbier 4 Vallées for Epic Pass holders is a significant enhancement to the overall value of the pass. This renowned ski destination provides 412 kilometers of breath-taking trails, making it Switzerland's largest ski area. By including Verbier 4 Vallées in the Epic Pass, Vail Resorts is targeting international destination travelers who typically generate higher per-visit spending. This move is part of the company's strategy to expand its global portfolio and attract a more diverse customer base.

The enhanced partnership with Verbier 4 Vallées creates a compelling European ski circuit when combined with other Swiss properties like Crans-Montana and Andermatt-Sedrun. This circuit appeals to skiers looking for multi-destination trips, further increasing the value of the Epic Pass. The addition of Verbier 4 Vallées to the Epic Pass ecosystem follows recent Swiss acquisitions, demonstrating Vail Resorts' commitment to expanding its European portfolio and creating additional value for pass holders.

In conclusion, the 2025/26 Epic Pass offers unbeatable value with its lowest prices of the year and expanded access to Verbier 4 Vallées. The multi-resort access model fosters customer loyalty and retention, while the addition of Switzerland's largest ski area enhances the overall value of the pass. Vail Resorts' continued investment in mountain resort improvements and expansion of access to new destinations ensures that the Epic Pass remains the gold standard in the ski industry.