EngageLab AppPush: A Game Changer for StardustTV's Global Growth

Aurora Mobile's EngageLab AppPush has partnered with StardustTV, a global short dramas and movies platform, to enhance customer engagement and drive global growth. This strategic alliance is set to revolutionize the way StardustTV reaches and interacts with its users, ultimately boosting its user base and market penetration.

EngageLab AppPush's suite of features is designed to provide a seamless and personalized user experience, tailored to the unique needs and preferences of StardustTV's diverse audience. By leveraging EngageLab's advanced technology, StardustTV can now deliver targeted content recommendations, time-zone-based push notifications, and multilingual messaging, ensuring that every user receives relevant and timely information.

Precise User Segmentation: EngageLab AppPush's tagging function enables StardustTV to segment users based on various dimensions, such as viewing history, usage duration, and payment status. This allows for personalized content recommendations and customized push notifications, tailored to different user groups. For instance, new users receive introductory recommendations and platform feature guides, while VIP paying users receive exclusive series recommendations and promotional offers that are highly relevant to their preferences. This feature has significantly improved the click-through and conversion rates of the pushed content for StardustTV, providing users with a more personalized content experience that meets their individual needs.

Global Coverage: EngageLab AppPush supports scheduled messaging based on the user's local time zone, ensuring that each user receives push notifications at appropriate times. This feature avoids experience discrepancies caused by cross-time-zone communications and achieves seamless global coverage. For example, when StardustTV launches new shows or initiates limited-time promotions, the AppPush system sends notifications according to each user's local time. This multi-time-zone push feature has led to a notable increase in click-through rates compared to instances without such matching, significantly enhancing the engagement experience for StardustTV's global users.

User-Centric Approach: EngageLab AppPush's multilingual push feature facilitates localized messaging by automatically detecting the device language. This enables tailored content delivery to users in various languages, ensuring they receive messages in their preferred language. By leveraging multilingual push notifications, StardustTV has significantly increased its message conversion rates, particularly in non-English-speaking regions, leading to marked growth in user satisfaction and engagement.

Multi-Channel Assurance: EngageLab AppPush helps StardustTV achieve extensive user coverage by integrating channels such as FCM (Firebase Cloud Messaging), APNs (Apple Push Notification Service), and various manufacturer channels like Huawei, OPPO, and vivo. In cases where FCM encounters push failures, EngageLab can effectively switch to alternative channels, such as the manufacturer channels or its own self-built channels, to ensure message delivery. This multi-layered strategy helps StardustTV maintain a near 100% delivery rate, which is crucial for global reach and seamless user engagement.



In conclusion, Aurora Mobile's EngageLab AppPush has proven to be an invaluable asset for StardustTV's global expansion strategy. By harnessing the power of precise user segmentation, global coverage, user-centric approach, and multi-channel assurance, EngageLab AppPush has significantly enhanced StardustTV's user engagement and growth. As StardustTV continues to expand its business, Aurora Mobile's services will play a crucial role in maintaining its competitive edge in the global market.