Empire State Building Unveils 'KPOP DEMON HUNTERS' Music-To-Light Spectacular

The Empire State Building unveiled a 'KPOP DEMON HUNTERS' Music-To-Light Spectacular in partnership with Netflix, CAPE USA, and iHeartMedia. The event featured a special lighting ceremony and the hit song "Golden." This marks a unique cultural celebration in NYC, combining music, light, and popular culture. The Empire State Building is committed to cultural celebrations and global creativity.

The Empire State Building (ESB) has made a significant cultural statement by unveiling the 'KPOP DEMON HUNTERS' Music-To-Light Spectacular, a unique event that celebrates global creativity and popular culture. The event, held in partnership with Netflix, the Coalition of Asian Pacifics in Entertainment (CAPE) USA, and iHeartMedia, took place on August 22, 2025, and marked the kickoff of the 'Golden Weekend' for the film.

The evening began with a special lighting ceremony, where stars Arden Cho, May Hong, and singer REI AMI flipped the famous light switch at the ESB. The ceremony was followed by a music-to-light show that choreographed thousands of LED lights to the film's hit song, "Golden," performed by the fictional band Huntr/x. The show was broadcast on iHeartMedia New York’s Z100 radio station, and the ESB’s iconic tower lights were subsequently illuminated in gold to represent the song.

This event is a testament to the ESB's commitment to cultural celebrations and global creativity. The building, owned by Empire State Realty Trust, Inc. (ESRT: NYSE), has a long history of hosting such events, including its annual holiday light displays and various cultural celebrations.

The 'KPOP DEMON HUNTERS' film, an animated original from Netflix, has achieved remarkable success, becoming the most-watched Netflix animated original film of all time and second on the Netflix Most Popular Movies list. The song "Golden," performed by the film’s fictional band Huntr/x, made history as the first single by a female K-pop artist to reach the top spot on the Billboard Hot 100.

The Empire State Building Observatory Experience, which includes the world-famous 86th Floor Observatory, has welcomed millions of visitors each year, contributing significantly to the building's overall financial performance. The building's reimagination, completed in 2019, has enhanced its appeal to tourists and investors alike, positioning it as a top attraction in New York City.

The event also highlights the strategic partnerships that the ESB has formed, which not only enhance its cultural relevance but also contribute to its financial viability. By partnering with major media and entertainment companies, the ESB can leverage their resources to create more engaging and financially lucrative experiences for its visitors.

In conclusion, the 'KPOP DEMON HUNTERS' Music-To-Light Spectacular is a significant event that underscores the Empire State Building's commitment to cultural celebrations and global creativity. This event, while primarily a cultural initiative, also serves as a strategic move to enhance the building's appeal and financial performance.

References:
[1] https://www.morningstar.com/news/business-wire/20250825771303/the-empire-state-building-unveils-kpop-demon-hunters-music-to-light-spectacular-and-cast-visit-in-partnership-with-netflix-cape-usa-and-iheartmedia