Emerging biotech firms, top pharma rely on Veeva Link for client interaction and data-driven AI initiatives.

Veeva Systems has announced that 13 of the top 20 biopharmaceutical companies have standardized on Veeva Link Key People to improve customer interaction and provide data for AI initiatives globally. 38 new clients have been added, with three of the top 20 biopharmaceutical companies adopting it as their global standard in the last year. The move is expected to enhance data-driven decision-making, improve segmentation accuracy, and foster more engaging interactions with healthcare professionals.