Elon Musk Unveils AI-Powered Ad Targeting On X: 'We Finally Have The Technology'

Elon Musk has unveiled X's advanced advertising technology, which uses AI matching to provide users with ads that are more relevant to their needs. Musk claims that the previous technology lacked proper targeting, leading to irrelevant spam ads. He urges advertisers to create ads for specific products and services to connect users with products that would improve their lives. Musk also highlighted the strong purchasing power of X's users, calling them the wealthiest advertising demographic across any social, digital, or traditional media platform.

Elon Musk has announced the rollout of X's advanced advertising technology, which leverages AI matching to deliver more relevant ads to users. According to Musk, the previous technology struggled with accurate targeting, resulting in irrelevant and spammy ads. The new system aims to address this issue by allowing advertisers to create ads tailored to specific products and services, thereby enhancing user experience and increasing the likelihood of meaningful connections between consumers and products that can improve their lives [1].

Musk also emphasized the strong purchasing power of X's user base, describing them as the wealthiest demographic across any social, digital, or traditional media platform. This demographic is particularly attractive to advertisers seeking to reach high-value consumers who are more likely to make significant purchases.

While the effectiveness of X's new advertising technology remains to be seen, the shift towards more personalized and targeted advertising is a trend that is gaining traction in the digital advertising industry. Companies like Google and Facebook have already invested heavily in AI-driven advertising technologies to improve the relevance and effectiveness of their ad placements.

Elon Musk's focus on AI and its applications extends beyond advertising. His companies, including Tesla, SpaceX, and Neuralink, are at the forefront of AI-driven innovations in various sectors, such as electric vehicles, space exploration, and robotics. Musk's ambitious vision and consistent investment in AI technologies have positioned him as a key player in shaping the future of technology.

References:
[1] https://www.thecooldown.com/green-business/macrohard-ai-elon-musk-microsoft/
[2] https://www.usatoday.com/story/cars/research/2025/07/24/elon-musk-tesla-earnings-call-4-game-changing-announcements/85357127007/