ElementalTV, Cineverse Partner to Elevate Streaming Footprint with Audience Intelligence.

• ElementalTV and Cineverse partner for advanced audience intelligence. • Cineverse to integrate ElementalTV's 1Audience AI platform. • Partnership aims to unify fragmented viewership data. • Cineverse to create targetable audience cohorts. • Collaboration set to drive revenue uplift.

In a strategic move to enhance its streaming capabilities, Cineverse (NASDAQ: CNVS) has partnered with ElementalTV to integrate the latter's AI-powered audience intelligence platform, 1Audience. This collaboration aims to unify fragmented viewership data, create targetable audience cohorts, and drive revenue uplift across Cineverse's vast streaming portfolio.

The partnership involves the integration of 1Audience into Cineverse's tech stack, transforming billions of raw data points into AI-curated audience PMPs ready for seamless DSP activation. This deployment enables Cineverse to curate and effectively activate its inventory with precision-level intelligence, delivering targetable, high-intent audience cohorts aligned with the demands of audience-based media buyers.

ElementalTV's 1Audience platform enriches every ad impression across Cineverse's FAST channels with deep audience intelligence at the bid request level, layered with deep identity, behavioral, contextual, and content-affinity signals. This results in higher bid density and stronger CPMs, as advertisers can better identify and compete for the audiences they care about.

The integration also brings ad tech innovation to Cineverse, with faster onboarding, simplified ad ops, and full SPO transparency. This is matched with Cineverse's internal AI monetization roadmap, creating a cleaner, optimized supply path. The direct integration reduces the number of middlemen, enhancing trust, brand safety, and campaign performance.

Omer Latif, CEO of ElementalTV, commented, "Cineverse has cultivated passionate fandoms across its channels, and our job is to connect them with advertisers who truly value that engagement, delivering campaigns that drive both revenue and relevance."

The collaboration is expected to drive a significant revenue uplift across Cineverse's streaming portfolio and unlock higher-margin advertising opportunities by leveraging ElementalTV's avant-garde audience and identity solutions along with access to exclusive demand connections from top-tier brands and advertisers seeking highly engaged, genre-specific audiences that Cineverse offers.

References:
[1] https://www.nasdaq.com/press-release/elementaltv-brings-ai-powered-audience-intelligence-cineverses-fast-ecosystem-2025-08