Edible Garden Expands Retail Distribution Network with Pete's Fresh Market in Chicago

Edible Garden AG Incorporated has expanded its national retail distribution network through a partnership with Pete's Fresh Market, a supermarket chain headquartered in Chicago. The partnership will supply Pete's with a diverse selection of Edible Garden's sustainably grown offerings, including fresh potted herbs, hydroponic basil, and Pickle Party products. The rollout will be facilitated via Edible Garden's Direct-to-Distribution Center program, designed to optimize freshness and reduce environmental impact. This collaboration supports Edible Garden's mission to make sustainably grown, locally sourced produce widely accessible.

Edible Garden AG Incorporated (EDBL) has announced a strategic partnership with Pete's Fresh Market, a leading supermarket chain headquartered in Chicago. This collaboration will see Edible Garden supply Pete's with a diverse range of sustainably grown products, including fresh potted herbs, hydroponic basil, and Pickle Party products. The rollout will be facilitated via Edible Garden's Direct-to-Distribution Center (DC) program, designed to optimize freshness and reduce environmental impact.

The partnership will initially cover 18 existing Pete's Fresh Market stores, with plans to expand to five additional locations in the Chicago area. This expansion aligns with Edible Garden's mission to make sustainably grown, locally sourced produce widely accessible. The company will deploy customized merchandising units to enhance product visibility and streamline inventory management, further supporting their Zero-Waste Inspired® mission.

Jim Kras, Chief Executive Officer of Edible Garden, commented, "Our expansion into Pete’s Fresh Market is more than just a retail placement—it’s a strategic partnership with a grocer that shares our values of freshness, sustainability, and community focus. This collaboration supports our mission to make sustainably grown, locally sourced produce widely accessible, while also enhancing our presence in one of the most dynamic grocery markets in the country."

The Direct-to-DC distribution model employed by Edible Garden aims to reduce intermediaries, potentially preserving margins while supporting sustainability claims through logistics optimization. This approach is particularly beneficial for smaller-cap companies like Edible Garden, which operate within thin margins in the fresh produce market.

This partnership follows a series of recent distribution wins for Edible Garden across multiple high-velocity grocery banners, indicating momentum in their retail expansion strategy. However, investors should note the absence of concrete metrics regarding expected volume, revenue contribution, or margin impact from this partnership. Without these figures, it's difficult to quantify how material this expansion will be to overall financial performance in the near term.