Echelon Masonry Expands Presence in Western Canada with New Brand Launch

Echelon Masonry, Oldcastle APG's flagship masonry brand, is now available in Western Canada. Building on Expocrete's longstanding local relationships and regional expertise, Echelon Masonry strengthens access to innovative masonry solutions for contractors, architects, and specifiers throughout the region. With a focus on local manufacturing and service, Echelon Masonry provides world-class innovation and trusted local support to Western Canadian professionals and communities.

Echelon Masonry, Oldcastle APG's flagship masonry brand, has officially launched its operations in Western Canada. This move follows the acquisition of Expocrete's longstanding local relationships and regional expertise, thereby strengthening access to innovative masonry solutions for contractors, architects, and specifiers throughout the region.

The expansion brings together the strength of Oldcastle APG's North American and Canadian resources, including a global R&D network and advanced manufacturing facilities, with a continued focus on regional development and customer service. This integration ensures that Western Canadian professionals and communities receive both world-class innovation and trusted local support.

"We have established our longevity and expertise in Western Canada with Expocrete, serving as a cornerstone for the evolution of Echelon Masonry," says Jesse Blanchard, President, Oldcastle APG Canada West. "Paramount to our success is maintaining our Canadian roots with local manufacturing and local service delivered by local team members."

Echelon Masonry's portfolio includes artisan masonry veneers, architectural masonry, insulated wall systems, and structural brick, and it offers a comprehensive range of products tailored to meet the needs of various projects and specifications. Additionally, through Oldcastle APG University, the brand provides accredited continuing education courses and tools like the Masonry Visualizer to streamline the design process.

This strategic move by Oldcastle APG is part of its ongoing effort to expand its footprint and provide high-quality, reliable service partnerships across North America. The company's focus on innovation and local manufacturing is likely to attract more customers and boost market share in the Western Canadian region.

References:
[1] https://www.businesswire.com/news/home/20250728653268/en/Echelon-Masonry-Joins-the-Western-Canada-Market
[2] https://ca.linkedin.com/jobs/view/lead-hand-at-crh-4261055809