ECD Automotive shares surge 30.61% intraday after launching Heritage Product Line for Land Rover Defender.

ECD Automotive surged 30.61% intraday following the announcement of its new Heritage Product Line, which targets Land Rover Defender enthusiasts with a $159,995+ range of restomod vehicles. The initiative, emphasizing the Defender’s classic appeal and mechanical integrity, aligns with the company’s niche in British classic vehicle customization. Despite the firm’s distressed financials—including negative margins and a $0.45 million market cap—the product launch generated short-term optimism, likely attracting speculative investors drawn to its premium positioning in the restomod sector.