ECD Automotive shares surge 27.22% intraday after unveiling Heritage Product Line targeting Land Rover Defender enthusiasts.

ECD Automotive surged 27.22% intraday following the announcement of its new Heritage Product Line, which emphasizes the classic appeal of the Land Rover Defender. The line, available in Defender 90 and 110 models starting at $159,995, targets enthusiasts valuing the Defender’s mechanical integrity and heritage. While the company’s financials remain distressed—with negative margins, liquidity constraints, and a high debt-to-equity ratio—the product launch likely generated optimism about niche market demand for premium restomod vehicles. The move aligns with ECD’s focus on British classic motor vehicles and could position the brand to capture interest in high-end customization, despite broader financial risks.