ECD Automotive shares surge 13.48% intraday after launching Heritage Product Line for Land Rover Defender.

ECD Automotive Design surged 13.48% intraday following the launch of its Heritage Product Line, which highlights the classic appeal of the Land Rover Defender. The new line, available in Defender 90 and 110 models starting at $159,995, targets enthusiasts valuing the Defender’s mechanical integrity and historical significance. The company emphasized the product’s alignment with its Restomod specialization in British classics, potentially broadening its market appeal. Despite underlying financial challenges, including negative margins and high debt, the announcement likely generated short-term optimism about niche market demand and brand positioning.