ECARX and AMD Power Smart's Global SUV Debut

The global automotive industry is witnessing a significant shift towards electric vehicles (EVs) and advanced in-car technology. One notable development is the launch of the smart #5, a premium mid-size SUV by smart, in partnership with ECARX and AMD. This collaboration has resulted in a cutting-edge vehicle that combines innovation, luxury, and sustainability.

The smart #5, unveiled in Australia, embodies Mercedes-Benz's "Sensual Purity" design philosophy. Its forward-thinking design is complemented by ECARX's Makalu® computing platform, powered by AMD Ryzen™ Embedded V2000 Series processors. This combination enhances the vehicle's AI capabilities and in-car entertainment, offering a distinctive and immersive intelligent cockpit with six interconnected screens.

The use of Unreal Engine's AAA graphics in the smart #5 contributes to its immersive user experience. The vehicle's "Crystal Prism" design reflects the evolution of the iconic smart "Low Poly" style, complemented with dynamic 3D UI designs and tactile visual effects. This creates a sophisticated user experience that encapsulates Mercedes-Benz's luxury.

ECARX's Cloudpeak® software platform enhances the smart #5's connectivity and over-the-air updates, ensuring that the vehicle remains up-to-date with the latest features and security patches. This collaboration helps ECARX expand its market reach and diversify its product offerings, while AMD's processors provide the high-performance computing power required for advanced AI applications.

The partnership between ECARX, AMD, and smart has the potential to reshape the competitive landscape of the global automotive industry, particularly in the premium mid-size SUV segment. By combining their expertise in mobility technology, high-performance computing, and luxury vehicle design, these companies are setting new standards for in-car intelligence and sustainability.

The long-term strategic goals of this collaboration align with the individual objectives of ECARX, AMD, and smart. ECARX seeks to expand its market reach and diversify its product offerings, while AMD aims to strengthen its position in the automotive industry. Smart, on the other hand, is looking to solidify its position as a premium intelligent all-electric auto brand. Together, they are paving the way for a new era in intelligent cabins and sustainable mobility.