EA's Stock Climbs 0.28% with 183rd-Highest $640M Volume as FC 26 Unveils Gender-Inclusive ICONs

On August 13, 2025, Electronic Arts (NASDAQ: EA) closed with a 0.28% gain, trading a volume of $0.64 billion, ranking 183rd in market activity. The stock’s performance coincided with the announcement of its latest EA SPORTS FC 26 ICONs lineup. The company unveiled a new class of iconic athletes, including both men’s and women’s legends, to feature in the upcoming game. Mobile gamers can already access the new men’s ICONs, while pre-orders for the Ultimate Edition by August 26 will grant players an untradeable ICON from the Early Access Launch.

The strategic release of in-game content aligns with EA’s broader focus on engaging its fanbase through exclusive rewards. The inclusion of women’s players in the ICON roster reflects a growing emphasis on gender diversity in sports gaming, potentially broadening the franchise’s appeal. While the company did not disclose specific financial metrics tied to the launch, the timing of the announcement suggests an effort to sustain momentum ahead of the game’s full release.

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