Inside Dusen Dusen's Authentic Branding Strategy

Sarah Tang, a 28-year-old content strategist for homeware brand Dusen Dusen, is recognized for her appearances in TikTok ads targeting Gen Z and millennials. Despite her modest TikTok following, Tang has become internet famous due to her roles in ads for buzzy brands. She has started to feel anxious about being recognized in public, such as on the J train in New York City.