DraftKings Ranks 330th in $360M Volume as Promotional Gambits and NFL Volatility Weigh on Shares

On September 8, 2025, , ranking 330th on the stock market, .

Bank of America analysts highlighted a complex yet broadly favorable U.S. sports betting environment amid the NFL and college football opening weeks. They noted that aggressive and evolving bettor preferences significantly impact operator performance. DraftKings faced a notable setback when a +2400 parlay, , resulted in a payout. , outpacing rivals like FanDuel and BetMGM. However, mixed prop betting results and uneven NFL game outcomes limited overall gains.

, . Despite this, the stock’s underperformance reflects challenges from high-risk parlays and competitive promotional spending. Analysts emphasized the need for operators to balance aggressive marketing with as the NFL season intensifies.

The backtest results for a daily-rebalanced “top-500-by-volume” strategy showed no transaction costs and a focus on U.S. listed common stocks. The strategy’s performance was evaluated using a synthetic index of active and delisted names, with trades executed at close-to-close prices. The results were sensitive to high turnover but excluded market-impact adjustments.