DoubleVerify Holdings misled investors about customer ad spending shifts.

DoubleVerify Holdings, Inc. shareholders who purchased shares between November 10, 2023, and February 27, 2025, are encouraged to contact Gross Law Firm regarding possible lead plaintiff appointment. The complaint alleges that DoubleVerify issued false and/or misleading statements about its customers shifting ad spending to closed platforms, where its technological capabilities were limited, and competed directly with native tools provided by platforms like Meta Platforms and Amazon.

DoubleVerify Holdings, Inc. shareholders who purchased shares between November 10, 2023, and February 27, 2025, are encouraged to contact the Gross Law Firm regarding possible lead plaintiff appointment. The complaint alleges that DoubleVerify issued false and/or misleading statements about its customers shifting ad spending to closed platforms, where its technological capabilities were limited, and competed directly with native tools provided by platforms like Meta Platforms and Amazon.

The Gross Law Firm has issued a notice to shareholders, reminding them of the July 21, 2025, lead plaintiff deadline. Shareholders who purchased shares during the specified period are encouraged to register for the class action. The complaint alleges that during this period, DoubleVerify made materially false and misleading statements or failed to disclose critical information, including:

- DoubleVerify's customers shifting ad spending from open exchanges to closed platforms, where the company's technological capabilities were limited and competed directly with native tools provided by platforms like Meta Platforms and Amazon.
- The company's ability to monetize its Activation Services was limited because the development of its technology for closed platforms was significantly more expensive and time-consuming than disclosed to investors.
- DoubleVerify's Activation Services in connection with certain closed platforms would take several years to monetize.
- DoubleVerify's competitors were better positioned to incorporate AI into their offerings on closed platforms, which impaired the company's ability to compete effectively and adversely impacted its profits.
- DoubleVerify systematically overbilled its customers for ad impressions served to declared bots operating out of known data center server farms.
- DoubleVerify's risk disclosures were materially false and misleading because they characterized adverse facts that had already materialized as mere possibilities.
- As a result of the foregoing, defendants' positive statements about the company's business, operations, and prospects were materially false and/or misleading or lacked a reasonable basis.

Shareholders who wish to register for this class action can do so by visiting the Gross Law Firm's website or contacting them directly. There is no cost or obligation to participate in this case. The Gross Law Firm is committed to ensuring that companies adhere to responsible business practices and engage in good corporate citizenship. The firm seeks recovery on behalf of investors who incurred losses when false and/or misleading statements or the omission of material information by a company lead to artificial inflation of the company's stock.

References:
[1] https://www.marketscreener.com/quote/stock/DOUBLEVERIFY-HOLDINGS-INC-121662824/news/The-Gross-Law-Firm-Reminds-Shareholders-of-a-Lead-Plaintiff-Deadline-of-July-21-2025-in-DoubleVerif-50447641/
[2] https://www.marketscreener.com/quote/stock/DOUBLEVERIFY-HOLDINGS-INC-121662824/news/DV-DEADLINE-ROSEN-A-TRUSTED-AND-LEADING-LAW-FIRM-Encourages-DoubleVerify-Holdings-Inc-Investors-50441692/