Dotdash Meredith rebrands as People Inc., reflecting commitment to people-driven content.

Dotdash Meredith, the largest digital and print publisher in America, has rebranded as People Inc. The new name reflects the company's commitment to content and experiences that delight, inspire, teach, and entertain. People Inc. honors its historic roots in Time Inc. and Meredith Corporation, founded over a century ago. The company owns iconic media brands including PEOPLE, Food & Wine, and Travel + Leisure.

Dotdash Meredith, the largest digital and print publisher in America, has rebranded as People Inc. The new name, announced on July 31, 2025, signifies a fresh start for the company, which owns iconic media brands including PEOPLE, Food & Wine, and Travel + Leisure. The rebranding is a strategic move to align with the company's enduring commitment to content and experiences that delight, inspire, teach, and entertain [1].

People Inc. reflects the company's historic roots in Time Inc. and Meredith Corporation, both of which were founded over a century ago. The new name also pays homage to the company's flagship title, PEOPLE, one of the most beloved media brands in America [1]. The decision to adopt the name "People Inc." underscores the company's focus on human-centric content and its mission to create content by people for people [1].

The rebranding comes at a critical juncture in the digital media ecosystem, marked by accelerating disruption. People Inc. is not abandoning its long-held editorial strategy but has increased the publishing cadence at other brands to more closely resemble the news metabolism of PEOPLE [2]. This shift reflects the company's adaptation to the changing landscape of digital media, where AI-enabled search engines are disrupting the "click economy" and the value of evergreen content [2].

The new name and logo, which nods to the original Time Inc. wordmark, also symbolize a nod to the past while looking forward to the future. The colored dot after "Inc." in the logo is a tribute to the company's online publishing lineage, from About.com to Dotdash [1]. This branding reflects the company's commitment to human creativity at a time when concerns over generative AI are running high [2].

The rebranding is a powerful statement at a critical juncture in the digital media ecosystem, reflecting the ambitions of the company. Neil Vogel, CEO of People Inc., stated that the company did not think there was any great affection for Meredith or Dotdash. He believes that People Inc. feels more suited to be a great American media company [2].

References:
[1] https://www.marketscreener.com/news/dotdash-meredith-is-now-people-inc-ce7c5fdddc8cf12d
[2] https://www.adweek.com/media/dotdash-meredith-rebrand-people-inc/