Doseology Sciences leads high-growth cycle in functional market expansion.

The functional market is expected to expand from $164 billion to over $240 billion by 2031, creating a scalable opportunity for companies such as Doseology Sciences Inc., Keurig Dr Pepper, Nature's Sunshine, PepsiCo, and Splash Beverage Group. Investors should look beyond traditional category labels and focus on lifestyle integration, as health and wellness is the only sector with net positive spending intent this year.