DoorDash Enhances Commerce Platform with New Tools for Restaurants

DoorDash has expanded its commerce platform with new tools to help restaurants increase direct sales and improve customer engagement. The platform includes a loyalty program, integration with POS systems, and CRM tools for automated marketing campaigns. Restaurants can manage various aspects of their business from a single dashboard. DoorDash's vice-president, Casey North, stated that the platform aims to give restaurants the tools to own the customer journey and grow their most profitable channels.

DoorDash (NASDAQ: DASH) has announced a significant expansion of its Commerce Platform, designed to empower restaurants to grow direct sales and deepen customer relationships. The enhanced platform offers a suite of new tools, including a loyalty program, website creation, and CRM tools for automated marketing campaigns, all accessible through a single, easy-to-use dashboard.

The new platform, built on the same infrastructure that powers millions of daily DoorDash Marketplace orders, aims to help restaurants build their brand, boost profitability, and deliver seamless customer experiences at scale. According to Casey North, Vice President of DoorDash Commerce Platform, the platform allows restaurants to own the customer journey, driving repeat sales and growing their most profitable channels [1].

One of the key features of the expanded platform is the "Loyalty, Everywhere" program, which rewards customers regardless of the ordering channel—whether they order through the restaurant's own app, website, the DoorDash Marketplace, or in-store. This program helps restaurants grow their base of regular customers and encourages repeat orders. Merchants can choose between visit-based or spend-based rewards, with no POS integration required. Customers simply link their card to start earning rewards [1].

Another notable addition is the ability for restaurants to launch a high-converting, SEO-optimized website with no backend work required. Using the menu, branding, and images already on DoorDash, restaurants can instantly launch a website that enhances their digital presence and boosts online discoverability. DoorDash data shows that merchants who implement a Smart "Order Now" button and a customizable pop-up can significantly increase their web sales [1].

The platform also includes built-in CRM tools that allow restaurants to automate, segment, and personalize email and SMS campaigns, with direct attribution to sales performance. Automated email campaigns can increase order frequency by an average of 15% among new and returning customers [1].

Operators can manage everything—Marketplace and direct orders, loyalty programs, CRM, and marketing campaigns—from a single dashboard, providing an all-in-one, plug-and-play experience. DoorDash's new Commerce Platform packages offer flexibility and growth support, with no hidden fees or setup fees. The packages range from a free starter plan to a premium Pro plan, which includes a branded mobile app and customizable marketing tools [1].

Restaurants using the Pro plan can see a 20% increase in digital sales within six weeks after launching a mobile app, with an additional 15% increase building up over the next 4+ months, thanks to automated email marketing programs and custom marketing tools [1].

DoorDash's vision is to make every channel a growth channel for restaurants. The Commerce Platform provides a powerful, integrated solution for restaurants to attract, convert, and retain customers without the need for additional staff or systems. This expansion is expected to drive growth and profitability for participating restaurants.

References:
[1] https://about.doordash.com/en-us/news/doordash-expands-commerce-platform