DoorDash and Criteo Partner to Enhance Advertising Opportunities Across Platform

Criteo and DoorDash have partnered to enhance advertising opportunities across DoorDash's marketplace, targeting grocery, convenience, and other retail sectors. Criteo will act as an extension of DoorDash's ad sales team, offering brands new ways to reach consumers closer to the point of purchase. The partnership aims to capitalize on the rapid growth of retail media and provide advertisers with access to DoorDash's ad formats and off-site channels.

Criteo (NASDAQ: CRTO) and DoorDash (NASDAQ: DASH) have entered into a multi-year partnership aimed at scaling advertising opportunities across DoorDash's marketplace, with a focus on grocery, convenience, and other non-restaurant retailers. The collaboration, announced on October 6, 2025, positions Criteo as an extension of DoorDash's U.S. ad sales team, providing brands and agencies with new channels to engage consumers closer to the point of purchase Criteo and DoorDash Sign Multi-Year Partnership to Expand Retail Media Access^[1].

Under the agreement, Criteo will offer advertisers access to DoorDash's ad formats, including on-site video, display banners, Sponsored Product, and Sponsored Brands, as well as off-site channels across display, video, search, and social. The partnership also opens the door for deeper ad-technology integrations over time, potentially simplifying media buying between delivery marketplaces and retailer sites Criteo and DoorDash Sign Multi-Year Partnership to Expand Retail Media Access^[2].

This strategic alliance underscores the rapid growth of retail media, a segment that is increasingly attractive to advertisers seeking to reach consumers at the point of purchase. The partnership not only expands advertisers' reach into grocery, convenience, CPG, and alcohol sectors but also provides DoorDash with additional monetization options OpenAI launches instant checkout for ChatGPT with Stripe partnership^[3].

"Delivery is the most important new path in the CPG consumer journey, and DoorDash has become a must-buy destination for convenience, grocery, and alcohol brands," said Stephen Howard-Sarin, Managing Director, Retail Media Americas at Criteo. "Our partnership will help advertisers reach consumers more effectively, drive measurable sales, influence incremental trips, and defragment retail media buying between delivery marketplace and retailer sites."

"We're building an ad platform that lets every business grow on DoorDash and beyond," said John Roswech, Head of Business for Symbiosys at DoorDash. "We chose Criteo for its strong brand and agency relationships across grocery, convenience, and other retail categories. Together, we're expanding opportunities for brands to engage our customers at relevant moments."

This partnership is expected to drive significant value for both companies and their respective clients. As retail media continues to gain traction, this collaboration positions Criteo and DoorDash at the forefront of this evolving market.