El impulso del cambio de Dollar General y el camino hacia el crecimiento de las ganancias en 2026

Dollar General (NYSE: DG) has emerged as a standout performer in the discount retail sector, driven by a combination of operational discipline and structural demand tailwinds. As the company navigates a challenging macroeconomic environment, its strategic focus on margin expansion, store optimization, and customer diversification is positioning it for robust earnings growth in 2026. With a clear roadmap for expansion and a resilient business model, Dollar General's trajectory underscores its potential to outperform broader market expectations.

Operational Discipline: Margin Expansion and Store Optimization

Dollar General's recent financial results highlight its ability to execute on operational improvements. In Q3 2025, the company reported earnings per share of $1.28, surpassing the forecasted $0.94 by 36.17%. This outperformance was fueled by a 4.6% year-over-year revenue increase to $10.6 billion, driven by a 2.5% rise in same-store sales. More notably, gross profit margin expanded by 107 basis points to 29.9%, while operating profit surged 31.5% to $425.9 million. These metrics reflect the company's disciplined approach to inventory management, cost control, and pricing strategies.

The company's capital allocation strategy further reinforces its operational rigor. Dollar General has prioritized high-return projects, including store remodels and relocations under initiatives like Project Renovate and Project Elevate. These efforts aim to modernize store formats, enhance customer experience, and drive incremental sales. For fiscal 2025, the company updated its earnings guidance to $6.30–$6.50 per share and revenue guidance to $42.5 billion–$42.6 billion, both above the Street consensus. This confidence stems from its ability to balance growth investments with profitability, a critical factor for sustaining momentum into 2026.

Structural Demand Tailwinds: Expansion and Customer Diversification

Beyond operational efficiency, Dollar General is capitalizing on structural demand trends reshaping the retail landscape. The company plans to open 450 new U.S. stores in 2026, with additional locations in Mexico, as part of its aggressive expansion into rural markets. This strategy aligns with the growing demand for everyday essentials and discretionary items in underserved areas. By 2026, Dollar General expects to complete over 4,700 real-estate projects, including store openings, relocations, and extensive remodeling efforts. These initiatives are not merely about scale but also about enhancing the relevance of its offerings.

Product diversification is another key driver of demand. Dollar General has expanded its health and beauty and fresh produce categories in new and remodeled stores, catering to evolving consumer preferences. This shift reflects a broader trend: higher-income households increasingly shopping for value, a demographic that now accounts for a significant portion of the company's customer base. Analysts note that Dollar General's ability to attract a diverse clientele-ranging from budget-conscious shoppers to middle-income families-has insulated it from economic volatility.

Moreover, consumer spending on essentials remains resilient. Despite macroeconomic uncertainty, shoppers continue to prioritize food, household supplies, and seasonal goods, a trend mirrored across the discount retail sector. Rivals like Dollar Tree have similarly reported strong sales, underscoring the durability of the value retail model. Dollar General's stock, up over 45% year-to-date, reflects investor confidence in its ability to harness these dynamics.

The Road to 2026: Balancing Growth and Profitability

While Dollar General's expansion plans are ambitious, the company has demonstrated a commitment to balancing growth with profitability. Its 2026 store openings and remodeling projects are expected to drive incremental revenue without compromising margins. The focus on digital growth, including inventory optimization and enhanced digital platforms, further positions the company to leverage technology for operational efficiency.

Analysts remain cautiously optimistic. While most maintain a "Hold" rating, firms like Bernstein and Wolfe Research have issued "Outperform" ratings with price targets above $117.82. These divergent views highlight the debate between near-term execution risks and long-term growth potential. However, Dollar General's track record of exceeding expectations-particularly in earnings and margin expansion-suggests it is well-positioned to navigate these challenges.

Conclusion

Dollar General's turnaround momentum is a testament to its operational discipline and strategic alignment with structural demand trends. By combining margin expansion, store optimization, and customer diversification, the company is building a durable foundation for 2026 earnings growth. As it executes on its expansion plans and product innovations, investors should closely monitor its ability to maintain profitability while scaling its footprint. For now, the evidence points to a compelling case for Dollar General as a key player in the evolving discount retail landscape.