Dolby and Jin from BTS: A Symphony of Sound and Stardom

Dolby Laboratories, Inc. (NYSE: DLB), a leader in immersive entertainment experiences, has teamed up with Jin of 21st century pop icons BTS in the latest chapter of the "Love More in Dolby" global brand campaign. This collaboration celebrates Jin's new single "I'll Be There," which is now available globally in Dolby Atmos, a completely new way to create and experience music that delivers artistic expression at its fullest capacity.


Jin, known for his appealing voice and clear tone, has captivated audiences worldwide through his incredible performances and extraordinary ability to convey emotion through his music. With Dolby Atmos, fans will feel even more connected to Jin as they are drawn into the fun sing-along moments and musical details of "I'll Be There" and his upcoming album, Happy. The album is set to release in Dolby Atmos worldwide on November 15th.

The campaign's commercial, directed by GRAMMY®-nominated music video director and filmmaker Colin Tilley, explores how Dolby Atmos can transform an everyday moment into an extraordinary experience by putting fans right into the heart of the music scenes, where Jin delivers the powerful performances BTS is known for.


This collaboration with Jin from BTS enhances Dolby's brand image and market reach, as BTS has a massive global fan base known as ARMY. This partnership could generate significant licensing and royalty fees for Dolby, as well as drive demand for Dolby Atmos-equipped devices and content. The long-term benefits for Dolby include increased brand recognition and market penetration in the global music industry, as well as the potential for further collaborations with other artists and industry leaders.

In conclusion, the collaboration between Dolby and Jin from BTS is a symphony of sound and stardom that promises to enhance the immersive audio experience for music lovers worldwide. This partnership not only benefits Dolby but also contributes to the growth and innovation of the music industry, particularly in the realm of immersive audio technologies.