Dogecoin News Today: Thumzup Taps Dogecoin's Speed, Low Costs for Borderless Creator Payouts

Thumzup Media Corporation (NASDAQ: TZUP), a digital advertising and asset accumulator, announced on October 15, 2025, that it is exploring the integration of Dogecoin (DOGE) as an alternative payout mechanism for its Thumzup app users. The move aims to enhance its rewards ecosystem by leveraging DOGE's low transaction fees, rapid settlement times, and global community appeal, positioning the platform to better serve creators and reduce reliance on traditional banking systems, the company said in a Thumzup press release.

The company's current platform allows users to earn cash rewards for sharing authentic content about advertisers' products. Introducing Dogecoin as a rewards option would enable near-instant, cross-border micro-payments with minimal intermediary costs, aligning with Thumzup's mission to democratize social media monetization. CEO Robert Steele emphasized that the initiative could "improve unit economics" and attract a broader "crypto-friendly creator base," though he clarified that DOGE would complement—not replace—existing cash rewards.

Thumzup's exploration of Dogecoin builds on its existing digital asset strategy, which includes holdings in Bitcoin, Ethereum, and other cryptocurrencies. The company has allocated $2.5 million to support Dogehash, a Dogecoin mining firm, and holds approximately 7.5 million DOGE tokens in its treasury, as reported by The Block. This strategic expansion reflects a broader trend among firms seeking to capitalize on blockchain's efficiency for cross-border transactions, particularly in markets where traditional remittance systems remain costly and slow, according to a CurrencyTransfer analysis.

However, the rollout of DOGE rewards remains conditional. The company cited the need for technical validation, regulatory compliance, and successful pilot testing before any phased deployment. Legal disclaimers in the press release underscored the speculative nature of the initiative, noting that forward-looking statements about DOGE integration carry risks, including market volatility and regulatory uncertainty. Analysts at Stock Titan highlighted that the project's success will depend on resolving execution complexities and securing regulatory clarity, with no firm timeline provided for implementation.

The announcement has reignited interest in Dogecoin's utility beyond tipping and speculative trading. While DOGE's volatility remains a hurdle for stable value transfers, its design for frequent, low-value transactions aligns well with Thumzup's pay-per-post model, according to The Currency Analytics. The company's move also coincides with broader institutional adoption, including the recent launch of the REX-Osprey DOGE ETF (ticker: DOJE), which has bolstered short-term price momentum, as reported by CoinJournal. As of October 15, DOGE traded at $0.197, down 2.4% on the day but up intraday amid the news reported earlier.

Critics and industry observers note that while cryptocurrencies offer speed and cost advantages for cross-border payments, challenges such as price stability and regulatory scrutiny persist. A comparative analysis by CurrencyTransfer highlighted that while crypto can reduce remittance fees by up to 5%, fiat systems remain preferable for larger transactions due to their established trust frameworks. Thumzup's hybrid approach—retaining cash rewards while adding DOGE—seeks to balance these trade-offs, catering to both crypto-native users and traditional creators, according to Decrypt.