Dogecoin News Today: "Public Company Shifts Treasury to Dogecoin, Sparking Market Doubt"

CleanCore Solutions (NYSE: ZONE) has become the first publicly traded company to adopt Dogecoin (DOGE) as a primary reserve asset, marking a significant shift in how traditional firms are integrating digital assets into their corporate structures. The firm announced a $175 million private placement, raising capital through the issuance of 175 million pre-funded warrants at $1 each, with over 80 institutional and crypto-native investors participating, including Pantera, GSR, FalconX, and the House of Doge. Proceeds from the offering will be used to acquire DOGE, which will serve as CleanCore’s primary treasury reserve asset [1].

The initiative is backed by the Dogecoin Foundation and its commercial arm, the House of Doge, both of which have a vested interest in expanding Dogecoin’s utility and institutional adoption. Timothy Stebbing, a director at the Dogecoin Foundation and CTO of House of Doge, joined CleanCore’s board, while Marco Margiotta, CEO of House of Doge, was appointed chief investment officer. The House of Doge and 21Shares, a leading crypto ETF issuer, will provide advisory services to support treasury governance and strategy [2].

CleanCore's move comes as a growing number of public companies are exploring the use of digital assets as part of their treasury strategies, with Dogecoin—once primarily seen as a meme-based cryptocurrency—now being considered for more serious financial applications. The firm aims to leverage Dogecoin’s utility in payments, tokenization, and everyday transactions, positioning it as a legitimate asset beyond its origins. Discussions are also underway with major crypto exchanges to explore staking-like yield opportunities, potentially generating additional returns for CleanCore’s DOGE holdings [3].

Despite the strategic shift, CleanCore’s stock reacted negatively to the news, falling by over 50% in early trading. The stock’s decline followed similar patterns observed in other publicly traded companies that have pivoted toward digital assets, such as Spirit Blockchain Capital and Dogecoin Cash Inc., both of which have seen significant declines following their own Dogecoin treasury announcements. Dogecoin’s price has also seen a drop of around 33% in 2025, raising questions about the broader market reception of these corporate strategies [4].

CleanCore’s leadership, however, remains optimistic. The company’s CEO, Clayton Adams, stated that the partnership with the Dogecoin Foundation and House of Doge represents a “watershed moment” for both the company and the broader Dogecoin community. The move is intended to set a precedent for how public companies can embrace digital currencies while aligning with institutional-grade standards. The Dogecoin Foundation has also emphasized the importance of creating a foundation-backed digital treasury to foster trust among institutional investors and pave the way for future ETFs and financial products tied to DOGE [1].

As the offering is set to close on September 4, 2025, subject to regulatory approvals, CleanCore’s transformation could influence broader trends in corporate adoption of digital assets. The company’s strategy reflects a growing trend among public firms to diversify their balance sheets with cryptocurrencies, especially those with strong community backing and increasing utility. Whether this initiative will stabilize or bolster the value of Dogecoin remains to be seen, but it underscores the increasing mainstream acceptance of digital currencies in corporate finance [5].

Source:

[1] CleanCore in $175M Deal to Establish a Dogecoin Treasury (https://www.coindesk.com/business/2025/09/02/cleancore-in-usd175m-deal-to-establish-a-dogecoin-treasury-shares-tumble-60)

[2] CleanCore Solutions (NYSE: ZONE) Announces ... (https://www.globenewswire.com/news-release/2025/09/02/3142693/0/en/CleanCore-Solutions-NYSE-ZONE-Announces-175-000-420-Private-Placement-to-Build-the-Official-Dogecoin-Treasury-Founded-by-the-Dogecoin-Foundation-and-the-House-of-Doge-Inc.html)

[3] CleanCore Plunges 60% After Unveiling $175M Dogecoin ... (https://cointelegraph.com/news/cleancore-plunges-dogecoin-treasury-strategy)

[4] House of Doge And CleanCore To Launch $175M ... (https://www.banklesstimes.com/articles/2025/09/02/house-of-doge-and-cleancore-to-launch-175m-dogecoin-treasury/)

[5] CleanCore Solutions and House of Doge launch 'official' ... (https://www.theblock.co/post/369086/cleancore-solutions-and-house-of-doge-launch-official-dogecoin-treasury-with-175-million-offering)