DJI Osmo 360 Camera Now Available on US Amazon

DJI has officially listed its Osmo 360 camera on Amazon in the US, marking its entry into the 360-camera market. The camera, which competes with Insta360's dominance, was initially unavailable in the US due to suspected US tariffs towards Chinese-made products. The Osmo 360 Standard Combo is priced at $549.99, while the Creator Combo is priced at $699.99. Customers are advised to order quickly, as the availability of stock is unknown.

DJI has officially listed its Osmo 360 camera on Amazon in the US, marking its entry into the 360-camera market. The camera, which competes with Insta360's dominance, was initially unavailable in the US due to suspected US tariffs towards Chinese-made products. The Osmo 360 Standard Combo is priced at $549.99, while the Creator Combo is priced at $699.99. Customers are advised to order quickly, as the availability of stock is unknown.

The Osmo 360 is a significant addition to DJI's product line, offering 1-Inch 360° imaging and native 8K 360° video with large 2.4μm pixels. This new camera is designed to elevate existing industry standards and bring creators the flexibility needed for any creative vision. While the camera's price point is competitive with Insta360's offerings, the initial launch in the US was slow and unreliable, leaving potential consumers confused about its availability.

The leading theory for the delayed launch in the US is the impact of US tariffs on Chinese-made products. DJI, as a major player in the drone and camera industry, has likely faced lower margins compared to smaller competitors like Insta360. The company has had to maintain price competitiveness, which has limited its ability to raise prices on its products. The availability of the Osmo 360 on Amazon is a positive sign that DJI is addressing these challenges and expanding its market reach.

Investors and financial professionals should note that while the Osmo 360 is a promising product, the company's ability to navigate regulatory hurdles and maintain market competitiveness will be crucial to its long-term success. The camera's availability on Amazon is a step in the right direction, but the market's response and DJI's ability to adapt to changing conditions will ultimately determine its impact on the company's financial performance.

References:
[1] https://dronedj.com/2025/08/29/looking-for-djis-new-osmo-360-camera-it-finally-hit-amazon-in-the-us/
[2] https://www.prnewswire.com/news-releases/ifa-2025-dji-to-showcase-new-mic-3-and-full-product-portfolio-at-berlins-ifa-302538556.html