Dividend Information about Nu Skin Enterprises: Everything You Need To Know Before Its Ex-Dividend Date on Aug 29, 2025

Nu Skin Enterprises (NUS) has announced a cash dividend of $0.060 per share, payable on Sep 10, 2025, to shareholders of record as of Aug 29, 2025. The ex-dividend date marks the final opportunity for investors to purchase the stock and receive the upcoming dividend, with any purchases made afterward not being eligible for this payout. The announcement was made on Aug 7, 2025, and the company’s last dividend, also of $0.060 per share, was paid on Jun 11, 2025. The current payout is significantly lower than the average of the last 10 dividend payments, which stood at approximately $0.217 per share, indicating a notable decline in the company’s dividend distribution.

Recently, market participants have observed bearish technical signals on Nu Skin Enterprises’ stock. On Aug 25, 2025, the 15-minute chart showed a KDJ Death Cross and a Bearish Marubozu, suggesting a potential downward trend in the near term. These patterns have raised concerns among short-term traders and investors about the stock’s momentum. Additionally, analysts indicated that the company paid out just 12% of its profit as dividends in the previous year, a figure considered conservatively low. This conservative approach leaves room for the company to manage unexpected financial scenarios, although it may disappoint income-focused investors expecting higher returns.

Over the past week, Nu Skin Enterprises has also drawn attention due to its financial fundamentals. The company reported a return on equity of 8.23% and a net margin of 6.20%, with FY 2025 guidance set at an EPS range of $1.150 to $1.350. Revenue in the most recent quarter ended June 30, 2025, declined by 12.06% to $386.14 million, reflecting ongoing challenges in its core business operations. Meanwhile, the stock is currently trading at a significant premium—737% above the calculated fair value—according to recent valuation models. As of Aug 25, 2025, the stock closed at $12.02, down 0.11 (0.91%) from the previous trading session, highlighting recent volatility and investor uncertainty.

In summary, Nu Skin Enterprises is navigating a period of mixed signals. While its financials suggest some stability, the recent decline in revenue and the bearish technical indicators raise questions about its near-term trajectory. Investors are advised to closely monitor the company’s upcoming earnings and strategic initiatives for further clarity. The ex-dividend date of Aug 29, 2025, is the last day for investors to purchase the stock and be eligible for the $0.060 per share dividend.