Disney Unveils ESPN Streaming App, Offering Flexibility for Sports Fans

Disney (DIS) launches its long-awaited ESPN streaming app, providing full access to all ESPN content in one place, including linear TV channels. The app offers various pricing plans, including a free option for cable subscribers and bundles with Disney+ and Hulu. Analysts have a Strong Buy consensus rating on DIS stock with an average price target of $136.80 per share, implying 17.5% upside potential.

Disney (DIS) has introduced its long-awaited ESPN streaming app, providing full access to all ESPN content in one place, including linear TV channels. The new app, which launched on July 2, 2025, aims to attract sports fans who have shifted to streaming services, addressing a decline in cable subscriptions.

The enhanced ESPN app offers a range of features designed to enhance the viewing experience. These include personalized sports updates, a "Verts" feature for vertical video highlights, and an ESPN Bet tab for tracking bets. The app is available for $30 per month, with a free ad-supported Disney+ and Hulu bundle for a limited time. Cable subscribers will also have access to the app, with Disney hoping to eventually move all customers to the platform [1].

The app's launch coincides with a significant increase in sports programming, including the kickoff of college football and NFL seasons, as well as various international sports events. Disney CEO Bob Iger has described the app as "a sports fan's dream," highlighting its comprehensive coverage and personalized features [1].

Analysts have a strong buy consensus rating on DIS stock, with an average price target of $136.80 per share, implying 17.5% upside potential. The stock's performance is expected to benefit from the app's success in attracting new subscribers and retaining existing ones [2].

References:
[1] https://www.marketscreener.com/news/disney-s-new-espn-app-reaches-for-sports-fans-outside-cable-tv-ce7c51d3d88af427
[2] https://espnpressroom.com/us/press-releases/2025/08/espn-launches-new-direct-to-consumer-service-enhanced-espn-app/