Disney Forms New Marketing Unit, Appoints Asad Ayaz as Chief Marketing and Brand Officer

The Walt Disney Company has formed a new marketing and brand unit, with Asad Ayaz appointed as Chief Marketing and Brand Officer. Ayaz will lead the new organization and oversee company-wide brand efforts, alliances, and events. He previously served as President of Marketing for The Walt Disney Studios and Disney+. Ayaz will report to CEO Bob Iger and the segment chairs across the company's business units.